Mikael Trieb

Life Enthusiast, Entrepreneur & Triathlete
2016 will be the year of my first Ironman!

Continuous Development

That pretty much says it all. Without development life would be boring. To always develop,
both physically and mentally is in my mind a key to happiness and a good life.

Life Enthusiast, Entrepreneur & Triathlete

I think the title summarizes it rather good, but to make it a bit more explicit I will try to explain the different parts a bit more.

Life Enthusiast

To get an idea of who I am, please read my Long Term Vision.


So, what do I then meen by entrepreneur then?
To explain this I would like to refer to a definition of an “Entrepreneurial mindset” given by Finalcial Times
Entrepreneurial mindset refers to a specific state of mind which orientates human conduct towards entrepreneurial activities and outcomes. Individuals with entrepreneurial mindsets are often drawn to opportunities, innovation and new value creation.
Characteristics include the ability to take calculated risks and accept the realities of change and uncertainty.

For me this among other things ment that I after a drastic decision 2012 (I should really write a blog post about that) quit my job at Ericisson to start my own company. My wife was at the time on parental leave so we were on a quite tight budget already. I then started to do consulting within the automotive business (autonomous driving and active safety). I also started another company with one of my old friends from the University. The company – Smoofit, was created to enable us to fullfill our entrepreneurial dreams and build the best working place imaginable!


Last year (2016) in august I finished my first Ironman! Since then I’ve done two more full Ironman plus one half, also knows as Ironman70.3 (a full Ironman is 140.6 miles and a half is 70.3 miles).

  • 3.86 km swimming in open water
  • 180 km bike
  • 42,195 km running

Next year (2018) my plan is to complete three Ironman races, but more on that in a separate post 🙂

My long term vision

| About me, Personal Development | No Comments
General: I am an entrepreneur and an investor, and I own and operate several successful and profitable businesses. I am in very good physical shape and training is a natural part of my everyday life. I practice triathlon and annually conduct several Ironman-events in Sweden and worldwide. I live with…










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